Professional Creative Business Newsletter Design Service For Print & Web

As a newsletter designer I work closely with my clients to create great looking corporate newsletters for both print distribution and electronic email e newsletters – as either digital PDFs (with added navigation capability) or html webpages. When starting a newsletter design I will in the first instance create a newsletter design template which will include a masthead and page layout for approval. Once I have approval on the newsletter design template I will begin the process of inserting the remaining text and images into the pages of the newsletter.

A newsletter layout will consist of many features and news articles so to help create the best newsletter possible for your company I have included some expert advice and newsletter best practices which I follow when I am designing and buidling newsletters, lets make your newsletter a great one.

Design and layout guide for a company newsletter:

1. Newsletter format: A4 size is practical and easy to distribute if it needs to be mailed in envelopes or put in post trays/pigeon holes. A5 is a convenient format for marketing fliers, while an A3 format newsletter allows a wide range of articles (‘something for everyone’) to be fitted onto a double page spread and also permits the use of photos to good effect. Bespoke formats, on the other hand (eg, 200x200mm square) stand out from the crowd.

2. Masthead: A great newsletter masthead will make your publication instantly recognisable. Pay attention to the name of the publication – does it link with your company name and/or reflect your brand values?

3. Tint boxes: Used sparingly, boxes can be employed to great effect to pull out key messages that you want the reader to ‘take away with them’ after they have finished reading the article. It is also a very handy way to break up a page layout when photos are not available.

4. Pull quotes: Pull quotes are a great way to entice readers into a newsletter article. Choose a key sentence or quotation from a paragraph, which can then be styled to catch the reader's attention.

5. Typography: The choice of typefaces will help set the tone of the publication - from ultra-stylish sans serif fonts for a contemporary look and feel, to more traditional serif fonts for an authoritative, professional look.

6. Cross-heads/Sub heads: These are very effective in breaking up a heavy page of copy. They not only make the page more attractive and 'manageable' to the reader's eye - they also flag up to the reader what each section or paragraph is about.

7. Photography: Good, professionally taken photographs are one of the best ways to break up the page and to pull the reader into an article, by visually representing the content/themes. A strong image on the front page will entice readers into the newsletter.

8. Charts and diagrams:
Where possible, complex information or statistics (such as the results of surveys/reports, etc), should be translated into a visual, easy-to-understand format such as a graph, chart or similar diagram. This not only makes the information more digestible and understandable, it also adds interest to a page.

9. Teasers: A content panel, or a 'teaser' line, is an effective way of drawing the reader into the publication.

10. Colours: It is important to choose colour combinations that work well together to set the tone (personality) of your newsletter.

The next step...
I would be happy to discuss your newsletter design requirements with you in more detail. For more information, a competitive quotation, newsletter design costs, prices or freelance graphic design rates, please call me on 01634 880754 mobile 07979 286437 or email info@danieldesigns.co.uk with your request.