Professional Creative Corporate Newsletter Design Service For Print & Web

A unique and eye-catching design is only part of the story. To communicate effectively with your target audience you also need to pay attention to the newsletter content, the writing style, choice of imagery and consistent use of branding. These top tips aim to guide you through every aspect the company newsletter writing process.

Company news is always more eye-catching and reader-friendly when there is a human interest angle. And while not all articles are going to appeal to all readers, a ‘common denominator’ approach will help ensure that the majority of content interests most readers.

Suggestions for regular features for a staff newsletter to build recognition and loyalty include:

1. News in Brief: For example; progress reports on the work of the company around the country, new information available to the public/company staff; recent awards/accreditations made, new initiatives launched, etc.

2. Diary Dates: Relevant events, training courses, etc.

3. Going the extra mile: Featuring positive feedback from external organisations for the work of company employees who have overcome difficult obstacles or demonstrated customer service excellence, for example.

4. A day in the life of…: A regular feature profiling an individual within the company; a project team working on a specific initiative (eg Green Travel); or a department (to share ideas, work methods and best practice ideas - and also demonstrate how work contributes to the business objectives of the company).

5. Bright sparks/vox pops: A regular spot asking staff for new ideas on ways to improve or simplify work processes, customer service delivery, etc. This could be run in conjunction with an internal employee incentive scheme (celebrating innovation and promoting best practice among staff members).

6. Look who’s talking: Putting questions to a senior person within the company to reveal his or her personal side.

7. Charity round-up: A brief look at the charitable activities of staff within the company or work that the company has sponsored.

8. Competition Spot: Could be a crossword, wordsearch, photo caption, quiz, for variety.

The next step...
I would be happy to discuss your newsletter design requirements with you in more detail. For more information, a competitive quotation, newsletter design costs, prices or freelance graphic design rates, please call me on 01634 880754 mobile 07979 286437 or email info@danieldesigns.co.uk with your request.