Professional Creative Corporate Business Logo Design Service For Print & Web

Designing your own business logo can be a cheap option as computers today allow anyone to create graphic design logos with sophisticated software at the click of a button. As a professional logo designer when I design a logo I keep in mind that a business logo design needs to be versatile and as simple as possible but must also be memorable, eye-catching and visually balanced.

You may be tempted to have a go at developing your own business logo design and if you have the time it is a good starting point as it will at least make you think about your corporate identity.

Here are my top 10 logo design tips for achieving the best business logo design for your company

1. Company name: Be sure to carefully research your industry and target market before deciding on your business name as it needs to be different from the competition. Once you have decided on a company name and you would also like a website to promote your business it pays to have a domain name that reflects your company name.

2. Research: Group together some samples of competitor logos and make notes about likes and dislikes and then file it away. Once you have finished your business logo design then look at it again – how does your logo design stand out from your competitors?

3. Keep it simple: A complicated business logo design will appear too busy and when reproduced in smaller sizes will generally look untidy and unprofessional. Try to capture the essence of your business and pay attention to the visual balance of graphics and use of space within your logo.

4. Use vector graphics: Graphic images can be created in two fundamentally different ways, either bitmap or vector. When it comes to creating a business logo, vector drawing is the starting point as vector images are freely scalable. Vector files are used on specific vector-based software applications such as Adobe Illustrator. These are what printers prefer to use as they contain Pantone or CMYK colour information and will print out at high resolution. Once your logo is designed then a bitmap version can be created for use in a large variety of software applications, such as Adobe Photoshop, Photo Paint or many other programmes.

5. Typefaces: Use a maximum of two typefaces and be careful to choose the style wisely. For example an ‘Old English’ style would suit a traditional antique shop while Avant Garde or Optima is great for a modern interior design firm.

6. Incorporating an icon: This can enhance your logo design and reflect key values of your business but be careful not to use clipart or unsuitable graphics as this will create the opposite effect. It will also allow you to use the logo as a stand-alone image, or use it alongside different product names or services using the same logo type-font.

7. Design in black and white: To help you focus on typeface, shape and size, design in black and white not colour. You can easily translate your logo design to colour but the reverse is harder and your logo design may need to work in black and white if used in an advert, photocopied or faxed.

8. Incorporating colour: Choose two colours – it's most cost-effective when printing a logo. The colour you see on your monitor isn’t always the way it prints out. If you can, borrow a Pantone colour swatch book (they can be very expensive) and use it to select your colours. Don’t worry if the colour doesn’t look right on your monitor, when printed professionally it will be exactly as you see in the Pantone book. If you require your logo for use on a website then you should consider choosing Pantone colours which best match web safe colours.

9. Think versatility: One of the most important attributes of a good logo design is versatility. You want to portray a consistent image across all of your marketing materials, including your letterhead, business card, website and business marketing literature.

10. Do a mock-up: Put your new business logo to the test on a mock up of a variety of materials and media you intend to use it on. If you have vans or cars you are going to brand, take a side-on digital picture of it. Download it on to your computer and paste your logo design on.

If you are not happy 100% with your business logo design do not despair as you have taken the first step in achieving the perfect logo for your business and you have also saved yourself some money in the process.

Getting your business logo design right is one of the most important marketing decisions many new businesses have to make. As a freelance logo designer I have many years experience of designing logos for businesses in a wide range of sectors including professional, financial, retail and business-to-business. I provide a friendly one-to-one creative service to ensure that your logo has a fresh unique design and professional look and feel that will inspire confidence and is suitable for all your marketing requirements in print and online.

The next step...
I would be happy to discuss your business logo design requirements with you in more detail. For more information, a competitive logo design price, freelance graphic design pricing or hourly costs, please call me on 01634 880754 mobile 07979 286437 or email info@danieldesigns.co.uk with your request.