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How to design a brochure – brochure design tips

A brochure is as important and basic a tool as your business card. Here are some simple tips to make sure it is a good one.

	Keep the text short and to the point – leave the reader wanting to learn more about your company

	Assume the reader knows nothing about your business – don’t forget to communicate the most important fundamentals about your products or services

	Convey the impression that yours is a solid, reliable company and therefore its products must be equally as good, solid and reliable – your brochure should be a corner stone in building trust with your prospective customers.

A brochure will give customers a visual feel for who you are and what you do. The type and style of photography or imagery is an essential part of creating an identity. Photography is a really strong way to reinforce a message, with a fresh, immediate and emotional impact.

Choosing a brochure format
Brochures can work effectively both in printed and electronic formats and there are advantages to each. Here is a summary to help you choose the most appropriate format for your needs.

Format

Printed Brochure

Advantages

• Eye-catching, immediate, ‘demands’ attention
• Once print version is created, a PDF can be placed on website with little extra cost

Disadvantages

• Costs will limit number of pages/amount of information
• More costly to update


	PDF Brochure


	• Can include more information/more pages • Cost-effective to update regularly • Convenient to print out • Emailable • Can include hyperlinks


	• A4 brochure format does not fit on screen • Cannot use double-page spreads: must be laid out as single pages only


	Brochure Website


	• Screen friendly format, easy to read • Can contain lots more information, with navigation links • Cost-effective to update regularly • Can email a hyperlink to the site


	• ‘Pull’ communication – people need to seek it out • Each page would need to be printed out individually

The next step...
I would be happy to discuss your print and web design requirements with you in more detail. For more information, a competitive quotation, freelance graphic design rates, pricing or hourly costs, please call me on 01634 880754 mobile 07979 286437 or email info@danieldesigns.co.uk with your request.

	Newsletter design tips

	Newsletter content

	Email newsletter tips

	Corporate branding

	Logo design tips

	Brochure design tips

	Web design process

	Choosing colours

	Printers and printing

As well as a full graphic design service, I provide clean crisp professional product photography for clients who wish to best promote their products in print and online.

I can also create exciting dynmaic photographic images to give websites and marketing materials more impact.

For more information on costs or to discuss your photographic or graphic design requirments further please call me on: